It is important to note that your money should be making you more money, instead of costing you money. You should understand the purpose of a good website; it should be to increase revenue, create strong relationships with your audience, and promote brand awareness.

In definition, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating a buyer persona, it is important to consider customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. It will help you determine where to focus your time, guide product development, and allow for alignment across the organization. The result would be attracting more...

Running a catering business is one tricky task, that’s why it's important to take the right steps to improve chances of success. The first thing you need to decide on is the type of catering business you want to start before learning the requirements to start a catering business. Some caterers specialize in cocktail reception drinks and small finger foods. Others do buffet-style catering, and some do the sit-down catering you usually see at a banquet or wedding. Once you have identified...

With the current pandemic, social distancing is a must in any situation. Throwing parties for special events reason may feel useless, but it doesn’t mean you can’t host and plan a safe catering event. Health protocols should be strictly put in place to eliminate the spread of the virus.

People have adjusted with the way the world is right now with the current pandemic. The frequency of hiring catering agencies to cater outdoor gatherings continues to grow, and catering businesses are starting to expand how they serve guests. One way to delight an abundance of new and existing customers without giving away seats in your restaurants is using a catering menu.