For catering companies, it’s not that easy to get their name out there because the industry is saturated, and competition is quite intense. However, the reality is that every stand-out event needs a fantastic caterer.

If you have an ice cream business in any part of the world, social media marketing is a great way to connect with potential customers and build your brand. This can help you build relationships and learn from others in the business. Here are some tips to get started.

If you want your ice cream shop to stand out and attract customers, you need to be unique. People love trying out new and exciting things, and if you radiate that kind of energy, you will definitely attract more customers. Typically, a family doesn’t go get ice cream every night. So when they do, it's usually a special occasion, a special event, or just a special treat for the week. Making your shop comfortable and homey will allow your customers to spend more time in your shop. You need to...

Summertime is the perfect season to buy and enjoy some delicious ice cream. During this time, people will be willing to stand in line in the hot sun for just a scoop or two. Ice cream shops probably need an extra hand to serve these hungry guests on the hottest days of the year. Knowing this kind of situation, it's best to use the marketing strategies that can help ice cream shops overcome the competition and win customer's hearts.

The food industry can be a lucrative business especially when setting up your own catering service. The catering business has been experiencing an increasingly steady boom in popularity. People want the next big thing in their culinary indulgence, especially when they can share and brag about it online. It’s a simple business, but it has a fiercely competitive environment. Most times, you won’t even be the first one to set up a successful catering business. There will already have been...