They say good food is nourishment not only for the body but also for the soul. You may have the passion and drive to start your own catering business but it can be a challenging endeavor. It’s a cutthroat world of food service out there with a lot of strong competition. You may love cooking but food is not your only business tool. You should also know how to market your brand because this will become the key running a successful catering business. Read below for the perfect guide to...

Having a coffee shop does not mean brewing coffee all day. Owning the best coffee shop in America consists of being aware of the latest trends like gourmet coffee and healthy treats. Most importantly, it's also about being aware of the key strategies that have been proven to boost revenue. There is also a need to stand out, attract new customers, and keep the old ones coming back time after time. That is why there are existing strategies on how to maximize revenue at a coffee shop.

Social media and social media marketing has been one of the latest trends in the past years and business owners are still learning how they can take advantage of this. There is an increasing number of opportunities that are released on different social media platforms each year, increasing the chance of penetrating the market with all the social media strategies available.

Do you remember the Death Wish Coffee ad during the Super Bowl 50? The 30 second commercial of vikings on a ship made a huge impact for this small coffee shop who made the most out of their Super Bowl moment. Mike Brown, the owner of the coffee roaster said that the marketing campaign resulted in a 20x increase in sales in the weeks after the Super Bowl. This type of big-budget and high-gloss marketing campaign is not common in the coffee world. As a matter of fact, Death Wish would not...

Just like any other business, starting a catering business means that you have to be creative when it comes to your business because you're competing with a hundred other caterers in your area. Food and service are not the only important business ingredient. To make your catering business stand out from the crowd, you also need to have a compelling marketing strategy for your business. This should also be a major component in the success of your business. Below is a list of 5 marketing...