We really cannot deny that everyone loves ice cream. However, for ice cream shops, increasing their sales is a bit of a challenge. During the summertime, sales might soar, while in the winter, you might come across a slow period.

In the past decade, the demand for corporate and private catering has rapidly grown. In 2019, professionals in this industry earned almost $22 billion, which sets a promising increase in the near future. For new business owners, it is important to learn all the necessary tricks to help them perfect their craft, avoid common mistakes, and impress event attendees.

When people crave a healthier dessert option with fewer calories compared to regular ice cream, gelatos are their go-to. It is creamy, light, and has a smooth, silky texture. It contains milk more than regular ice cream, making it denser. It is also available in many refreshing flavors and is becoming a favorite treat among people because it is better than ice cream in both taste and nutritional value. And if you think you can open a gelato shop or a gelato café, this is for you.

Social media has become a huge marketing tool for companies, especially for catering companies. Nowadays, having a great social media presence will help increase your event booking. It is also a great place to advertise any public events that showcase your offerings in catering and event planning.

In any catering event, it is important to be prepared with all the equipment needed to eliminate any unforeseen circumstances during the said event. You have to be extremely organized to successfully cater to any time of function, may it be a large reception or a simple business luncheon. Lots of items can be overlooked in the rush to get out the door, like salt and pepper shakers, cocktail napkins, and even steak knives or forks.