Everyone walking in to your ice cream shops most likely loves ice cream, however, it's also important to exceed customers’ expectations. Ice cream shops cannot thrive with a strong menu and marketing plan. Here are a few ideas for new products and marketing ideas that can help any ice cream shop keep customers coming back and also attract new customers.

With the upcoming holidays, everybody is getting busy, especially catering companies. As we slowly navigate the return of special events, there is a need to strategize. Raising prices at this moment might not feel like the right move. A lot of your clients are also in the rebuilding period and might not have the budget to upgrade as they did in early 2020 and prior. You need to be able to look for ways to increase your profit margins without a big increase on your price list.

Making your business operations environmentally responsible is a great way to reduce your environmental impact, save money, and attract customers and employees who want to work for you.

In definition, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating a buyer persona, it is important to consider customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. It will help you determine where to focus your time, guide product development, and allow for alignment across the organization. The result would be attracting more...

Running a catering business is one tricky task, that’s why it's important to take the right steps to improve chances of success. The first thing you need to decide on is the type of catering business you want to start before learning the requirements to start a catering business. Some caterers specialize in cocktail reception drinks and small finger foods. Others do buffet-style catering, and some do the sit-down catering you usually see at a banquet or wedding. Once you have...