The pandemic has affected us all one way or another. During the past few months, we have seen a lot of businesses closing their stores because expenses are way beyond the sales they can generate. This can also be true in the catering industry, but this shouldn’t be the case.

When starting your own business, it's crucial that you know what you want to with your brand and how you can grow your market. The idea of building a business can feel scary and even challenging and nothing is as daunting as taking the first few steps in reaching your goals. Hard work and dedication will be the foundation of any successful ice cream shop or catering business, but there are also ways that can make it easier for you in the long run. At Alcas, we guarantee that the level of...

Marketing your business is one the most crucial factors in making it as successful as possible. Nowadays, you have to be creative with your marketing ideas for catering business or ice cream and gelateria shops.  Marketing trends tends to shift with the demands and preferences of the public coupled with the advancements in modern technology that we still continue to experience. As of now, the most favored medium of marketing in this modern era is through social media platforms. Most...

We all know that eating ice cream can instantly make you happy. We love to indulge ourselves in a cool creamy scoop of magic. Ice cream comes in thousands of flavors, shapes, and sizes. Scientists even discovered that your brain responds the same way to eating ice cream and listening to your favorite music or winning the lottery. They noticed that there is a direct effect on the parts of your brain that are activated when you experience pleasurable feelings. With a single bite, the...

The current crisis has shifted our lives in a lot of ways. All social gatherings, such as parties and weddings, have been canceled because of the threat of contracting this deadly virus. Catering companies have felt the impact of it. Business owners and their employees as well have experienced tremendous change in the business setting and are continuously looking for ways on how to adapt to these changes. People still need to eat so there should some alternatives to keep the business...