Every ice cream shop owner wishes that there is only one season so the store will always be packed with ice cream lovers trying to cure their cravings. In the perfect world, it would always be summertime and the shop would be just as packed in November as it is on the hottest day of July.

Opening an ice cream parlor is many people's dream. Those who love ice cream have at one point or another stood in an ice cream shop and say, “I could do this.”

In the ice cream industry, Baskin Robbins is a cult favorite. This is because they offer more than 30 flavors, enough to please nearly everyone. This is why it's usually considered the best ice cream in town. Read our blog to learn how your local ice cream shop or gelateria. can shine through this 2022.

Having a hot day? Most people would definitely crave ice cream. It is a staple during the summer season. Almost 25% of US consumers said that ice cream is their favorite dessert. And regardless of the weather, 87% said they purchased ice cream in the past 6 months. Demand for ice cream is really all year round and ice cream shops should make sure they keep up with the trend this 2021.

Even with the series of lockdowns, frozen dessert and ice cream shops not only survived the pandemic, but they thrived during it. We can't deny that 2020 was a challenging year and it heightened the importance of marketing in any business. Now that things are slowly getting back to normal, learn more tips on how to market your ice cream shop or gelateria post COVID-19 lockdowns.