Having a hot day? Most people would definitely crave ice cream. It is a staple during the summer season. Almost 25% of US consumers said that ice cream is their favorite dessert. And regardless of the weather, 87% said they purchased ice cream in the past 6 months. Demand for ice cream is really all year round and ice cream shops should make sure they keep up with the trend this 2021.

Even with the series of lockdowns, frozen dessert and ice cream shops not only survived the pandemic, but they thrived during it. We can't deny that 2020 was a challenging year and it heightened the importance of marketing in any business. Now that things are slowly getting back to normal, learn more tips on how to market your ice cream shop or gelateria post COVID-19 lockdowns.

Summer is almost here. If you're an ice cream or gelateria owner, you are in the run to prepare for the surge of customers who are excited to try your products. You need to make everything right from the start, from the planning process, finding the right equipment, and choosing the right ice cream cups, tubs and containers. 

With the current situation of the world, many gelaterias and ice cream shops have been forced to close due to the COVID-19 pandemic, leaving delivery or takeout as options. That’s why store owners are shifting into takeout to keep the business going and to continue serving their loyal customers.

When opening your ice cream shop or gelateria, its crucial that you know what you want to with your brand and how you can grow your market. The idea of building a business can feel scary and even challenging, and nothing is as daunting as taking the first few steps. Hard work and dedication will be the foundation of any successful brand but there are also ways that can make it easier for you in the long run.