With the upcoming holidays, everybody is getting busy, especially catering companies. As we slowly navigate the return of special events, there is a need to strategize. Raising prices at this moment might not feel like the right move. A lot of your clients are also in the rebuilding period and might not have the budget to upgrade as they did in early 2020 and prior. You need to be able to look for ways to increase your profit margins without a big increase on your price list.