With the upcoming holidays, everybody is getting busy, especially catering companies. As we slowly navigate the return of special events, there is a need to strategize. Raising prices at this moment might not feel like the right move. A lot of your clients are also in the rebuilding period and might not have the budget to upgrade as they did in early 2020 and prior. You need to be able to look for ways to increase your profit margins without a big increase on your price list.

It another year and the silver bells are ringing, the stars are glistening, and the mistletoes have been hung. It’s the holiday season yet again and the weather is at its coldest of the four seasons. We all know it can be one of the most hectic and demanding times of the year. There are parties to schedule, plan and attend, there are gifts to consider and shop for, and there is the holiday budget to think about if it can even last the month. What most of us need to help us through these...

The holiday season from October to December is the most important time of the year for retailers and most businesses in general. Consumers around the world spend more money during the holiday season than at any other time of the year. Customer retention is a BIG deal. So aside from the sales talk and discounts, catering and ice cream shop owners are looking at new initiatives of customer experience as families all over the world prepare for the holidays.

Serving ice cream during Thanksgiving may not be the most common thing you’ll see on the table, but it's becoming a new trend. Many ice cream retailers are coming up with flavors that highlight the traditional components of a Turkey Day feast such as cranberry, apple, sweet potato and even turkey itself. As we approach this season, we can already see some companies launching out their new seasonal flavors for customers to try. What’s more exciting than getting a pint of ice cream after...

There is that one special holiday right between Halloween and Christmas that cues everyone that it really is the holiday season. This holiday is what everyone knows as Thanksgiving and it's one of the most consumer heavy holidays aside from Christmas, especially for catering and restaurant owners.