When we hear the word ice cream, we relate it to a very positive feeling, especially with its chilly yet smooth and sweet experience. It has been the preferred treat of the summer to help beat the heat during those hot and humid times. This is the reason why that no matter the age, race or religion it has been the choice of treat and indulgence for most people. 

Marketing your business is one the most crucial factors in making it as successful as possible. Nowadays, you have to be creative with your marketing ideas for catering business or ice cream and gelateria shops.  Marketing trends tends to shift with the demands and preferences of the public coupled with the advancements in modern technology that we still continue to experience. As of now, the most favored medium of marketing in this modern era is through social media platforms. Most people...

The best way for any business to learn and grow is through good constructive feedback. The kind of feedback that helps you improve and motivate your business to reach its full potential.  It helps you keep account of your customers’ experiences and helps you focus on the aspects of your business that can still be improved.

Social media and social media marketing has been one of the latest trends in the past years and business owners are still learning how they can take advantage of this. There is an increasing number of opportunities that are released on different social media platforms each year, increasing the chance of penetrating the market with all the social media strategies available.