When identifying ways to stand out, customization is king. It has boundless potential for brands, especially with ice cream shops. In today’s marketplace, it is a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention. Some offer better prices and services just to keep them interested. However, most business owners don’t want to leave money on the table. This is where customized products come into play.

With the current situation of the world, many gelaterias and ice cream shops have been forced to close due to the COVID-19 pandemic, leaving delivery or takeout as options. That’s why store owners are shifting into takeout to keep the business going and to continue serving their loyal customers.

Businesses are leaning towards customizable items in an attempt to stand out from the competition. Who doesn’t love a personal touch in every product they buy, right? As for ice cream shops and gelaterias, it is especially important because it gives them the chance to showcase their brand which makes customers easily remember their shop.

We were born in the age of ice cream of all different colors and sizes. Until we came to meet ice cream on cups and came along these various kinds of ice cream containers. But the real challenge here now is… how to make it your own. Worry no more because Alcas has got you covered!

Today, we're living in a world where brand is everything and almost anything we see can make an impression on us. Good or bad. So how can your catering business, ice cream parlor, or gelateria stand out from the rest? Read our blog to learn how customizable items for gelato and pastry shops can really help your business be successful.