When identifying ways to stand out, customization is king. It has boundless potential for brands, especially with ice cream shops. In today’s marketplace, it is a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention. Some offer better prices and services just to keep them interested. However, most business owners don’t want to leave money on the table. This is where customized products come into play.