For catering companies, it’s not that easy to get their name out there because the industry is saturated, and competition is quite intense. However, the reality is that every stand-out event needs a fantastic caterer.
In order to gain a lot of clients, you need to promote your brand. Here are five simple yet effective ideas that will help you take your business to new heights.
- Set Up and Optimize Your Website
Your website can be your asset that can generate sales and encourage people to engage with your business. It can be used to educate new and existing customers about your catering offerings and give them an idea of who you are and what the brand wants to convey.
Your website can be an avenue for customers to “window shop”. People can glance in to see what you have to offer. That is why it is important that your website should display information such as sample menus, pricing packages, and service areas. This can also be an opportunity for you to share what sets your catering business apart.
- Create Social Media Platforms
With the advancement of technology, this should be a need. Being active on social media is a great tool to earn brand exposure. It can be a place for potential customers to reach you, where you can build a community of followers and market your services.
You can choose the platform that suits your brand better. Facebook and Instagram are great platforms to showcase your menus, catering spreads, and recent events. Twitter is best for sharing service updates, company news, and discovering trends in the industry. TikTok is a space where you can create fun and engaging content for your followers.
- Work with Content Creators
During this time, you can hire content creators, podcasters, or influencers to take off some of the pressure of producing content for sharing. Allow them to take over your social accounts and create content relating to your catering offering. By sharing the content with their followers, you expand your reach to an interested audience with professional-looking content.
- Collect Reviews
Positive online reviews can get you a higher reach online. People trust what their peers say about a company or service and would usually look to read reviews before signing up. Make it a standard procedure to ask clients to leave a review for you on one of your review platforms. If you receive any negative feedback, respond to it politely and use it as a learning opportunity.
- Host Tastings
It is worth noting that connecting with professionals from your community in person is important. To gain exposure and get your catering business in front of potential clients, you can host a menu tasting or local venue owners and event planners. This way, businesses can sample your menu to gain powerful allies in the event industry. These event planners often collaborate with catering companies and venue owners when planning events. Being referred by a popular event planner can be your biggest asset to the company.
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