Baking is one of the most rewarding services out there, especially if it’s also a passion of yours. You may have the necessary skills and tools that can make your catering business successful, but demands are not driven by what you know. Demand is driven by the preferences of the general consumers. As trends continue to keep changing, consumers are expected to be more health-conscious with their choices and opt for gluten-free, vegan, or organic varieties. Focusing on the right market or...

Having a coffee shop does not mean brewing coffee all day. Owning the best coffee shop in America consists of being aware of the latest trends like gourmet coffee and healthy treats. Most importantly, it's also about being aware of the key strategies that have been proven to boost revenue. There is also a need to stand out, attract new customers, and keep the old ones coming back time after time. That is why there are existing strategies on how to maximize revenue at a coffee shop.

Social media and social media marketing has been one of the latest trends in the past years and business owners are still learning how they can take advantage of this. There is an increasing number of opportunities that are released on different social media platforms each year, increasing the chance of penetrating the market with all the social media strategies available.

Do you remember the Death Wish Coffee ad during the Super Bowl 50? The 30 second commercial of vikings on a ship made a huge impact for this small coffee shop who made the most out of their Super Bowl moment. Mike Brown, the owner of the coffee roaster said that the marketing campaign resulted in a 20x increase in sales in the weeks after the Super Bowl. This type of big-budget and high-gloss marketing campaign is not common in the coffee world. As a matter of fact, Death Wish would not...

Catersource 2018 returned to Las Vegas, and it was another successful year. The Catersource Conference & Tradeshow is an event held every year where you can meet caterers and event professionals from all over the world. Chefs, food and beverage professionals and all catering practitioners are prepared to attend this event to network and learn about their industry.