During the winter season, cravings for cold ice cream treats tend to diminish. Ice cream parlors may see a significant decrease in traffic and a loss of profits during the winter months. But this does not have to be the usual case. There are many factors that contribute to the decision of whether to stay open for business or close your ice cream shop for the winter. We’ll give you ideas on how to stay profitable during winter this 2020.

The pandemic has affected us all one way or another. During the past few months, we have seen a lot of businesses closing their stores because expenses are way beyond the sales they can generate. This can also be true in the catering industry, but this shouldn’t be the case.

When starting your own business, it's crucial that you know what you want to with your brand and how you can grow your market. The idea of building a business can feel scary and even challenging and nothing is as daunting as taking the first few steps in reaching your goals. Hard work and dedication will be the foundation of any successful ice cream shop or catering business, but there are also ways that can make it easier for you in the long run. At Alcas, we guarantee that the level of...

Marketing your business is one the most crucial factors in making it as successful as possible. Nowadays, you have to be creative with your marketing ideas for catering business or ice cream and gelateria shops. Marketing trends tends to shift with the demands and preferences of the public coupled with the advancements in modern technology that we still continue to experience. As of now, the most favored medium of marketing in this modern era is through social media platforms. Most people...

We all know that eating ice cream can instantly make you happy. We love to indulge ourselves in a cool creamy scoop of magic. Ice cream comes in thousands of flavors, shapes, and sizes. Scientists even discovered that your brain responds the same way to eating ice cream and listening to your favorite music or winning the lottery. They noticed that there is a direct effect on the parts of your brain that are activated when you experience pleasurable feelings. With a single bite, the...