Any successful business begins with establishing their target audience to use for their marketing strategy. You need to be able to get a clear picture of your audience before creating any marketing campaigns. In the catering business, this is no different. The only difference is that your target audience will be in two primary segments – business catering and social catering. It is important to understand the distinctions between them.

The catering business has been hit hard in this pandemic. Company lunches and events are not a pre-pandemic thing. Since the pandemic begun early 2020, most events have been cancelled or postponed. Things have changed. But that doesn’t mean that business will stop. You may not be able to cater 1,000-person events right now, but you can prepare a thousand meals for pickup per day. You can also incorporate deliveries in your business by partnering with delivery companies.

When opening your ice cream shop or gelateria, its crucial that you know what you want to with your brand and how you can grow your market. The idea of building a business can feel scary and even challenging, and nothing is as daunting as taking the first few steps. Hard work and dedication will be the foundation of any successful brand but there are also ways that can make it easier for you in the long run.

Given the unprecedented challenges of the COVID-19 pandemic, many businesses have been experiencing economic turmoil as the crisis has seemingly no end in sight. Every establishment must realize that the secret of crisis management is not to be concerned with good vs bad, but how to prevent the bad from getting worse.