In definition, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating a buyer persona, it is important to consider customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. It will help you determine where to focus your time, guide product development, and allow for alignment across the organization. The result would be attracting more...

Running a catering business is one tricky task, that’s why it's important to take the right steps to improve chances of success. The first thing you need to decide on is the type of catering business you want to start before learning the requirements to start a catering business. Some caterers specialize in cocktail reception drinks and small finger foods. Others do buffet-style catering, and some do the sit-down catering you usually see at a banquet or wedding. Once you have identified...

In order for you to successfully open your own ice cream shop, there are a lot of things to prepare for. The first thing that you should do is to pick the right location for your business. You don’t want your ice cream shop to be out of the way. You need to make sure you choose a convenient location for customers, like a park or shopping center. That’s why developing a business plan will help you decide. And most importantly, you need to follow health requirements implemented in your area...

People have adjusted with the way the world is right now with the current pandemic. The frequency of hiring catering agencies to cater outdoor gatherings continues to grow, and catering businesses are starting to expand how they serve guests. One way to delight an abundance of new and existing customers without giving away seats in your restaurants is using a catering menu.