Factors Influencing Your Catering Business Target Market

[fa icon="calendar"] Feb 22, 2019 3:35:40 PM / by Roberta Oddati

Roberta Oddati


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Most companies and business are now opting on hosting events and gatherings with quality catering services especially for occasions like company anniversaries, charity galas and even birthdaysThis is becoming a growing trend especially because it reduces the stress and fuss of planning and preparing the food. The demand is at high moment as of now and this is the best time to grab the opportunity and venture onto a more specific or specialized setting in order to reach the desired target marketsBefore you actually start planning everything, you should be aware and understand the factors that can influence the market you want to target.


Overall Pricing

Your pricing rate can play a huge role on your target market especially when this can affect everything, from income to maintenance. Your pricing doesn’t only speak of your quality of service but also the impact of attracting clients with different incomes. The higher your price range is, the higher quality of service that people expect. Most people also actually splurge and bank on more expensive services rather than cheaper alternatives because they know that higher pricing means better results. You should be knowledgeable of the average income status of your target market so your service can adjust accordingly to standard wherein everyone is happy. 



Skills and Aptitude

The fact is that you can’t do a specific catering service when you have little to no experience creating them. The people expect good service and nothing short of the best. Your culinary education and experience will always be the starting basis of your catering service. This means that if you’re adept at Italian cuisine, the best specialized catering service for you would be Italian cuisine itself. You can have a general catering menu but also give people an option for an Italian cuisine menu.



One of the most important assets of any business is their promotions and advertising but it can also be a factor in changing your target market. Your advertising is an extension of who and what your business is and it tells people what you’re trying to provide them. The more you lean on one specific type of catering, the more people will see you as that. If you cater to a lot of weddings, most clients will assess you as more of a wedding specialized caterings service. You should bear in mind the methods and themes of your promotions will have an impact on your target market.




What most catering businesses want is to create a successful venture with a steady high income and a brand name that stands out from the rest. This is why scouting out your competition is a must and also a factor for your target market. You should be aware of the catering trend of the place around you and how your services can differentiate yourself and stand above the rest. This could be a different elective promos or discounts, pricing range or even the menu selections itself. You can also do some research and look for untapped target markets that can be potentially in demand.





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Topics: business, catering

Roberta Oddati

Written by Roberta Oddati

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