The Importance of Good Customer Service in Catering

[fa icon="calendar"] Aug 25, 2017 5:35:51 PM / by Roberta Oddati

Roberta Oddati




You should know that your customers are considered as the backbone of your catering company, which is a very important measuring tool for success. That’s why it is important that you treat them with the highest priority by giving them your time by listening, learning what they like and what they don’t like, and even making them feel that their voice is heard. Read our blog to learn more about the importance of good customer service in catering. 



Some people complain about customer service personnel when it comes from automated systems because they can’t resolve customer issues. It seems like they can’t fully understand the problem at hand. Some of the devices that customers experience this difficulty with today are phones, computers and cable services. According to Harris Interactive, 75% of customers believe that it’s difficult to reach a human agent. Meanwhile, the American Express Survey conducted in 2011 states that 67% of customers last year hung up their phones because they can’t talk to a person.

You want your catering company to stand out, right? Make sure your customer service is only the best! Customer satisfaction is an experience that should be highly considered so if you wish to provide the best service to your customers, think about their point of views. You have to remember that if they experience excellent customer service, they are more likely to become loyal customers and making a switch to a different company will no longer be an option. A survey says that on average, loyal customers worth 10 times much than new purchasers.

Your customer service staff members serve as the face of your company. They are the first people your customers will reach out to when they encounter some problems regarding your products or services. It only makes sense that your personnel should be able to handle customer issues with excellence.

In business, word of mouth is a powerful tool to make or break your company, which is something you shoud know before starting your catering company. Think about how many people will be influenced by somebody who just had a wonderful experience with your service. Even though positive feedback spreads fast, so do the negative opinions. The rule of thumb is to ensure that you meet or exceed customer expectations in order for you to soar high in the market. And remember that people share their bad experiences twice as much as their good experiences.

People don’t really care how big your business is. They are more concerned about how they are treated as customers. 

Truth is; the most successful businesses today have loyal customers whom they serve well when their help is needed. The best way to achieve this is to provide best customer service staff members who have a wholehearted passion to serve and provide the best service to your customers.

Therefore, it’s essential to provide exceptional customers service. Remember that first impressions matter in catering, so nothing else is more satisfying than knowing that you’ve helped people and that you’ve received a lot of gratitude in doing so. Don’t rely so much on automated machines and devices to achieve success, instead, hire people who have the heart to provide best customers service.



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Topics: business, catering

Roberta Oddati

Written by Roberta Oddati

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