Even with the series of lockdowns, frozen dessert and ice cream shops not only survived the pandemic, but they thrived during it. We can't deny that 2020 was a challenging year and it heightened the importance of marketing in any business. Now that things are slowly getting back to normal, learn more tips on how to market your ice cream shop or gelateria post COVID-19 lockdowns.

Summer is almost here. If you're an ice cream or gelateria owner, you are in the run to prepare for the surge of customers who are excited to try your products. You need to make everything right from the start, from the planning process, finding the right equipment, and choosing the right ice cream cups, tubs and containers. 

Making your business stand out from the competition is one of the hardest things to do. There is no single formula to success, however, there are certain qualities that you should have. 

It’s almost the most awaited season, summertime! Which means that soon enough, everyone will be craving ice cream. People are more than willing to stand in line in the hot sun just for a cone and ice cream stands are often starving for extra staff to serve guests on the hottest days of the year. This is also the perfect time to shift your marketing strategy to help your ice cream shop and gelateria stand out from the rest.

When opening your ice cream shop or gelateria, its crucial that you know what you want to with your brand and how you can grow your market. The idea of building a business can feel scary and even challenging, and nothing is as daunting as taking the first few steps. Hard work and dedication will be the foundation of any successful brand but there are also ways that can make it easier for you in the long run.