Defining your target audience is one of the most important aspects of your marketing plan for your ice cream shop or gelateria. By doing so, you will need to figure out your target market's needs, because this will help you develop more creative and effective strategies. Business owners can end up losing money, time and effort on people who are uninterested on their business, and this is something you have to avoid. It may seem a daunting task, but everything will be worth it if you plan...

When it comes to ice cream temptation, it's hard to resist. Most likely, you will surrender. If you’re watching your diet, do you think that all your effort is already worthless if you give in to a scoop of your most favorite ice cream? Will it make you a failure? Absolutely not! The secret is moderation and control. If you make smart decisions, you can still continue your healthy eating habits even without sacrificing your sweet indulgence. Read our blog to learn what ice cream to eat if...

Selling ice cream can be as easy as catching a fish in a barrel. This is simply because everyone loves an ice cream scoop, especially during the hot days of summer where people seek comfort from cold sweets. People are willing to line up outside the best ice cream parlor under the heat of the sun just to get a single scoop. Although it’s easy to make a sale when you own an ice cream shop, there are still some smart marketing ideas for your ice cream shop that can help you reach more success.

Summer is the best time of the year for picnics, beach getaways and delicious frozen desserts! You know this is good news for your gelato or ice cream business because during this time, ice cream and gelato are people’s favorite desserts to eat. Your sales will surely increase this season, but what if you can increase it even more?

For your ice cream parlor to be a success, you'll need to have an excellent marketing campaign to ensure that people know about your product, so that they can later go to your business. After all, the more people know about your product, the more customers you will have. The most obvious way and probably the most common is to put a sign outside of your store. However, you need to take into consideration a few factors first before you assume that putting a sign outside your store is a good...