For your ice cream parlor to be a success, you'll need to have an excellent marketing campaign to ensure that people know about your product, so that they can later go to your business. After all, the more people know about your product, the more customers you will have. The most obvious way and probably the most common is to put a sign outside of your store. However, you need to take into consideration a few factors first before you assume that putting a sign outside your store is a good idea.
Below are useful marketing tips for your ice cream parlor.
1. PROMOTIONS
You can promote your ice cream parlor in a lot of different ways. People always love deals, so you might consider using a few offers and distribute coupons that promote your offers to ensure that people will come to your store and have a taste of your ice cream for less money. While most business owners might think that giving out coupons is an expensive campaign, you can actually make money off of these offers because you can upsell your ice cream when people visit your shop.
In addition, you can also use other promotions such as a 'buy 5 get 1 free' card. This can entice your customers to come back for more because they want that free ice cream. You can also hold special events during holidays, like Christmas or Easter. Don't forget to purchase high quality ice cream containers and colorful cups and spoons that suits the occasion. When it comes to promotions, the options are endless
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2. ONLINE MARKETING
You might be thinking that putting up a website or Facebook page is a waste of time, especially if your store is located in a small town. However, nowadays everyone uses the internet as a source of information. If your ice cream store’s website is properly maintained, customers who search for ice cream stores in the area will see your website on the first pages of a search engine result page. Also, keep in mind that you have to stand out from the rest, so use social media websites to promote your business and tell your customers about your current offers and promotions. Always remember that when you are using social media platforms, it is best that you update your page frequently.
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3. ice cream truck
Instead of having people come to your store, you can kick it up a notch and deliver the ice cream right at their doorstep with a good old fashioned ice cream truck. If you do not have the budget for a full ice cream truck, you can just set up a cart downtown during lunch rush or on the weekend. You can even aim higher and set a partnership with a school or an event organizer by setting up your own stand. By taking the ice cream straight to your customers, you will have people flocking your store in no time.
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