Opening your own ice cream parlor may be a dream you've had for years. An ice cream parlor can always put a smile on everybody and it makes every customer happy. A lot of people eat ice cream to make them feel better. However, not all ice cream shops are successful because there is a lot of competition to keep up with. A lot of these shops failed because they didn't realize that the location of their ice cream is extremely important. Here are 5 tips in choosing the right location for your ice cream shop.
- Crowded in the Spring and Summer
It is important to open your ice cream shop in an area where there is a lot of foot traffic, especially during the spring and summer simply because it will always be the busiest seasons. Consider opening your shop near restaurants, parks, athletic fields, beach, schools or other places where most families with their children tend to stroll during the warmer months. You should also consider a place where most kids pass by since they are always attracted to it.
- Easy to get to by car or on foot
A major consideration when opening an ice cream shop is that it should be easily accessible both by foot and by car. Your ideal customer at your ice cream shop is activaly looking for a ice cream, and having it hidden will not help you. It's very important that you have a big sign at the front that can be seen from a distance so that people can stop by it on their way home.
- Enough Parking
Being easily accessible is not enough in finding a good place for your ice cream shop. It should also have a wide parking space since most people drive from place to place. It's important that you can accommodate a lot of customers, not just inside your store but also when it comes to parking spaces.
LEARN MORE: MARKETING IDEAS FOR YOUR ICE CREAM SHOP
- Cozy Place to Sit and Enjoy Their Ice Cream
Your ice cream shop should be a place where people can relax and feel happy. From the colorful ice cream cups and spoons to the color of the wall, the interiors should have the appropriate colors to convey a positive feeling to customers. You can also set up tables and chairs inside the store if you have space. For those who don't have enough space inside, it's also a good idea to set up picnic tables in the parking lot or just outside the store.
- Look for Good Franchise Opportunities
If you like to attract a lot of customers, then it might be a good idea to start looking for an ice cream franchise. They have already established their company and people will already have an idea of your businesses. By having a franchise, there will be less preparation when it comes to the food since everything will be set for you.
Download our FULL catalog below: