In the food service industry, the first things your clients and prospects see in you can go a long way. In every food service business, most of the time first impressions matter, especially if you want your clients to call you back for another event. This is how important impressing your customers is. After all, they are the lifeblood of your business. Read to learn why first impressions matter in catering.

In catering, the colorful and modern design of the cups and containers used to serve finger foods and appetizers is very important. Food image is a big deal. Not only are our eyes the windows to our soul, but they also judge the food first before we eat it. How many times have you considered a piece of dessert just because it looks good? Presentation is key. Although there may be a plethora of ingredients for the food to taste good, you have to admit that the food’s image matters the most....

Being a good caterer requires a lot of detail to make you stand out of the crowd. Just like all the other careers, training should be the number one prerequisite. Even if you have the right skills, good training works as the firm foundation for your vocation. Second, hard work is essential or else you will never be able to reach your goals. And last, carefully sharpened skills enables you to soar to success in no time. Unlike the chefs, caterers face enormous challenges such as the business...