Whether you run a small catering business that you manage from the comfort of your own home, or you want to increase sales in your current catering business, you need to know how to successfully market and promote your business.
Catering can be profitable business, particularly throughout the wedding season, in the summer, or on holidays when people organize parties rather hire a caterer instead of doing the cooking themselves. However, careful planning and selecting your niche in the catering industry is only the start. Growing in your chosen niche will develop over time if you have the necessary tools and proper mindset. These are the simple tips we've laid out for you to grow your catering business venture and ensure maximum exposure.
The Power of Word-of-Mouth and Referrals
The best clients are the ones you have right now. When they host their events, their visitors, co-workers, and family and friends will all be present looking at what your business has put together. Remember that as a caterer, you're assisting somebody with the creation of an event, and that can be hard to successfully show through photographs or on social media alone – they need to experience that firsthand. Kingly tell your clients to give your business card to anybody that seems interested in your business. You can set up a small area with business cards close to the bar so people can contact you. Remember that when a customer is satisfied once with your work it is more likely that they will refer you to their friends, so keeping a friendly demeanor is a good idea.
Brand Growth from a Visual Standpoint
With such an extensive amount business being ran online, you need to have a proper online presence. You need to have social media networks like Facebook and Instagram, which are the best social media platforms for your catering business. On Instagram, you can share your best photographs from various occasions and shots of your best dishes. You can also think about setting up an account Pinterest, themed around the various specialties your business serves, like weddings, family get-togethers, or corporate parties.
Give out free samples to local businesses
It's a known fact that food tasting can boost your catering business. So letting the locals get a taste of your catering’s dishes is a big step in keeping your name in the minds of potential clients. This is an extraordinary alternative if your city or town has a lot of local businesses. Take an evening to hit the roads, offering little example platters of your catering menu to nearby offices.
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