We really cannot deny that everyone loves ice cream. However, for ice cream shops, increasing their sales is a bit of a challenge. During the summertime, sales might soar, while in the winter, you might come across a slow period.
But do not fear as there are solutions to these problems. There are a lot of ideas you can try to increase your overall sales of wholesale ice cream. Here are a few fun marketing ideas that can help your wholesale ice cream business increase sales and expand into new markets.
1. Make a fun ice cream challenge
Hosting competitions are a great way to encourage engagement. Partner up with a local restaurant to create an ice cream eating challenge, where the customer must eat a giant serving in an allotted time. If they successfully complete the challenge, you have a reward ready for them.
You can give away hats, shirts, or other brand memorabilia as the winning prize can further promote your brand and eventually help you increase your sales. This is a fun and exciting challenge and can be promoted on social media, allowing customers to share their attempt at the challenge while acting as a way to get people talking about your brand.
2. Host a sundae-making event
The easiest way to get your name out there in a more personal way is by hosting an interactive event, like a sundae-making event. You can partner with local or community events so you can make a more personal connection to those in your direct community, while also encouraging a new customer to try your wholesale ice cream.
During this event, participants will have the opportunity to create new and exciting variations of desserts using your wholesale ice cream, allowing them to make a more personal connection to your brand. It can also be an avenue for you to create new flavors that you can eventually release in your shop.
3. Sponsor parties to get your name out there
Look for a big community event, such as a concert, fair, or other production, and offer to sponsor the event. This will easily help you reach a wider audience and get your name out there. It will also give you an exciting opportunity to sell your products.
To do this, you should make sure your brand is shown all over the event so that it will spur curiosity from the attendees. They will be more willing to buy your products and even purchase merchandise from your brand.
The key here is to choose an event that works well with your brand identity. Do research and see if the event speaks to you and your brand.
4. Create a tasting bar at your local grocery store
If you want your wholesale ice cream company to grow, you should partner with your local grocery stores to sell your products. To help encourage sales of your ice cream, you can put up a tasting bar during slow seasons. You can personally operate this tasting bar yourself or encourage your best team to help.
To make it a little bit different, instead of handing out samples of your ice cream, you can make positive, personal connections to those tasting your ice cream to further encourage sales of your products.
This is a good marketing strategy to test out new products in a smaller, target demographic. You can introduce new flavors or products to a smaller demographic so that they can give feedback. This can be your deciding factor whether or not the product is good enough to sell permanently.
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