Throughout 2020 and 2021, most of us have learned to cope with the current pandemic. Now that more than 60% of Americans are fully vaccinated, caterers are starting to offer their services to clients. They are starting to adopt the traditional methods of serving in large groups to promote a safer environment for everyone. One of the things that changed is the use of disposable products, especially when it comes to serving food in group settings.

Even with the series of lockdowns, frozen dessert and ice cream shops not only survived the pandemic, but they thrived during it. We can't deny that 2020 was a challenging year and it heightened the importance of marketing in any business. Now that things are slowly getting back to normal, learn more tips on how to market your ice cream shop or gelateria post COVID-19 lockdowns.

The catering business has been hit hard in this pandemic. Company lunches and events are not a pre-pandemic thing. Since the pandemic begun early 2020, most events have been cancelled or postponed. Things have changed. But that doesn’t mean that business will stop. You may not be able to cater 1,000-person events right now, but you can prepare a thousand meals for pickup per day. You can also incorporate deliveries in your business by partnering with delivery companies.

The holiday season is long gone, and now begins another year for catering businesses to succeed. With the on-going pandemic, restaurants should prepare way ahead of time and update their catering strategy to meet the new demands of consumers while keeping your customers and employees safe by following COVID-19 guidelines. 

Given the unprecedented challenges of the COVID-19 pandemic, many businesses have been experiencing economic turmoil as the crisis has seemingly no end in sight. Every establishment must realize that the secret of crisis management is not to be concerned with good vs bad, but how to prevent the bad from getting worse.