If you want your ice cream shop to stand out and attract customers, you need to be unique. People love trying out new and exciting things, and if you radiate that kind of energy, you will definitely attract more customers. Typically, a family doesn’t go get ice cream every night. So when they do, it's usually a special occasion, a special event, or just a special treat for the week. Making your shop comfortable and homey will allow your customers to spend more time in your shop. You need to be special in your presentation, delivery, and packaging.
Putting all of this in mind, here are some other things to think about to try and be different from competitors out there:
- Be Colorful
As a frozen dessert store owner, your business is surrounded by color. Use these colors to your advantage and display them throughout your packaging and branding. You can display some flavors of your ice cream that are extremely colorful and bright so your store can really make them pop out to the consumer. Colors help build your brand, most especially for an ice cream shop, that is why always think about incorporating color in your everyday things like your uniform and menus.
- Be Social
Being social does not mean just posting or sharing a few social media posts a month. It's great to be on as many social media channels as you can and post as often as you can. However, being social also means interacting with your customers in person. Try to get out from behind the counter and talk to customers and interact with them. You can just start by holding a door for someone, this is enough to separate you from others.
- Be Happy
Be aware that you are in the business of selling happiness. The last thing a customer wants is to come into your colorful ice cream shop and be served by a miserable, non-smiling, and grumpy employee. Always remember to smile and be thankful and welcoming to your customer, this will go a long way.
- Be Artisanal
This means that you are not just serving the regular everyday, classic flavors that your customers can get anywhere else. Create unique and different flavors, and experiment with recipes to create new and exciting flavors. Traditional flavors are fine but do not just stick to them, explore different seasonal flavors throughout the year to mix it up for your customers.
After creating a unique product, you can upsell it to each and every customer. This is for them to become aware of the new product launch which will encourage them to try that new product. Offering a free sample can also boost your sales since people are always willing to try new products if given free. Take advantage of it and you will see your sales go up.
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