Although ice cream comes seasonally due to the changes in weather, it should not be a reason for you to close your shop during winter. You can still market your ice cream shop in a lot of ways.
Here are 6 ways on how to increase ice cream sales during the winter season.
- Partner with businesses that thrive in the winter
Collaborating with businesses in an area with winter tourist attractions might be a good place to start. Try to look for businesses near your area that are packed with tourists in the winter, like ski resorts and ice-skating rinks. You might bump into customers who love eating ice cream after doing a physical activity.
- Use social media
Use social media to inform your customers that you are still operating during this time. Since people don’t like going outside during the winter, you need to make it easy for them to know that you're open. Post mouth-watering pictures of your ice cream on social media and make them crave your desserts.
- Serve good ice cream
Some customers need to satisfy their cravings no matter what the season is. If you want your ice cream shop or gelateria to stand out, you need to serve good ice cream. If they like your products, they will think about it no matter what. This means that you need to continuously improve the quality of your products by conducting blind taste tests and asking for feedback.
- Set up visual displays
Create an interactive visual display to give people a reason to take pictures and share them online. You can install a sculpture or an art piece from an artist dedicated to ice cream. When people share their pictures online, their friends who are interested will ask them about the location. This is pretty much free advertising because you are reaching out to their mutual friends.
- Offer discounts
Another good marketing tactic during this time is to put your ice cream on sale. Some revenue is better than no revenue. Therefore, it is best to offer good discounts so that people will get enticed to buy your products. You can also offer bundle discounts. Find the best and most effective offer for your customers to enjoy.
- Introduce unique holiday flavors
People always look forward to limited edition winter holiday flavors from their favorite restaurants. This is also a great time for you to offer holiday flavors and it is also cost-effective because you will be producing them in limited quantities. Be creative in those flavors so your customers will surely go back and wait for the next season to try those flavors again. This is also the perfect time to mix and match classic flavors and offer them to your customers as special editions. Get creative with your products and your customers will surely love your winter products.
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