The food service industry has become more and more competitive and the economic environment has considerably changed over the years. Restaurant and even hotel owners are forced to focus more on fiscal and strategic brand growth. It's a fact that you need proper brand popularity and stable financial revenue in order to keep your establishment running at the minimum. This is why catering is a very effective way of boosting revenue when planned and executed correctly.

Latest Data and Trends

Before even setting up any catering service at all, be aware of how well catering is performing throughout the service market, what are the most talked about catering styles out there and the most profitable methods and techniques with catering. In when planning a catering event, we wary enough and well-prepared for all the possible issues so you can execute them correctly. You can’t deny how effective catering has been when recent data has shown that catering has gained four times more revenue than any other retailers, like clubs. 

Your Format

This is why you need to actually do your research because catering has a lot of different forms and services. The facts that catering can encompass party services, deliveries, carryout and even off-site food services can be daunting for any establishment considering to integrate it to their serving system. This means considering all the pros and cons of every format, the difficulties of each and the potential gain. A good format will help solidify your brand identity and will be less of a challenge when you know what consistent format you have as an establishment.

The Menu

You may have already a good and effective overall menu but you should also consider a menu for your catering too. It may be a hassle to actually create a separate menu set for it but think of how helpful it could be. It’s a service focusing on parties, gatherings and large business meetings so most of it would be possibly in bulk orders and some of your typical menu items and prices may not translate well into bulk order. You should also bear in mind the fact of delivery and transport of the food too, either ready to eat or ready to heat. Your food shouldn’t drop in quality even though it increased in bulk. A simple way to build on this is to start on what you do best and how you can efficiently convert it to catering.

Marketing Strategy

You may already have a determined catering format, an appealing menu and delicious food. But if the public isn’t that widely aware of your catering service, all your effort would be in vain. You should also give emphasis and draw attention to the fact you have this kind of offer for customers. A good way to do this may be by including it in your in-house menus and brochures, setting up a page for it on your company website and even giving it some spotlight on your social media pages. The best way they say to sustain and even grow awareness and popularity of a new service is actually good customer service resulting to endorsement through word of mouth. It is the most primitive but most cost-effective means of advertising.

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