Gelato is perhaps one of the most popular desserts that never fails to excite people from all over the world. But maybe you're really passionate about actually opening your own gelato shop. If this is what you're looking to do, then it is important that you understand that doing so may not be easy. Given the popularity of gelato, you will definitely have a lot of competitors. You need to have a simple yet reliable guide that that will make your decision worth it. Read below for a guide before opening a gelateria.
Gelato shop guide
Search for new flavors to satisfy new demands
Although gelato-making is considered to be a traditional trade; to be successful with it still requires cutting-edge practices and imagination. With this being said, just like with any other business, opening your own gelato shop means taking a risk. You will also need substantial capital to open one.
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The decision-making
It is very important to learn everything that you can about gelato-making. Other things that you have to consider would be your target market, machinery and regulations, raw materials to be used, and most of all, you need to have a clear picture of your marketing strategies. Given the crucial competition in the market, your success will not solely depend on your delicious gelato.
Is it hand-made or a gelato café shop?
You need to know that if you ever opt to have a hand-made gelato shop the market will be very competitive. On the other hand, if you want to make a name for yourself, you will need not only high quality products, but you must innovate and surprise your target market by offering them with a wide array of products to choose from.
Is it traditional or soft hand-made gelato?
Gelato comes in various types. You need to keep in mind that each of them has its own unique characteristic when it comes to investment required, ingredients, space requirement, machinery, and level of experience.
LEARN MORE: What is the Difference Between Gelato and Ice Cream?
For traditional hand-made gelato, this only requires one type of equipment and machinery. On the other hand, soft creamy express gelato will require less space and equipment. And of course, there’s frozen yogurt which has been a big hit in the U.S. and other countries.
Today, the number of gelato parlour chains opening is increasing which makes the competition a lot more difficult. But with basic knowledge, investment, and passion to offer the best gelato, nothing is impossible.
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