The current crisis has shifted our lives in a lot of ways. All social gatherings, such as parties and weddings, have been canceled because of the threat of contracting this deadly virus. Catering companies have felt the impact of it. Business owners and their employees as well have experienced tremendous change in the business setting and are continuously looking for ways on how to adapt to these changes. People still need to eat so there should some alternatives to keep the business running.

Luckily, there are new trends surfaces when it comes to food and delivery that you can try amidst this pandemic.

Delivery and Takeout

With the on-going threat of COVID-19, restaurants are being forced to close since dine-ins are being discouraged. The only way for catering companies to keep the business running is to offer delivery and takeout options for their customers. Switch to family-style meal packages for delivery, equipped with heating instructions. This global crisis has been affecting our lives in a lot of ways and people are craving affection and interaction with other humans. Include a small and short thank you notes in the bag, just letting your customers know that you appreciate them and to show that you care. Also, make sure to include your contact number for any questions or concerns so that they can easily give you a call whenever they want to buy.

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New Ideas and Improved Menus

Catering companies should be more creative in how they can cater to their customers’ needs. Try to innovate your products into something customers can benefit from. Just like mentioned above, you can add heating instructions to the deliveries so customers can enjoy the meal without it getting ruined.

It is also encouraged to try creating new menus every week so you can get customers to feel excited about the coming week. Having a new menu every week is very promising for your marketing campaign. It grabs the attention of customers because they anticipate something new every week. Think of a theme that you can follow every week so that you can expand your market to potential customers. Be creative and also make sure that you are still delivering quality products to your customers.

Show Off Online

Since most of your customers are at home, you still need to make them aware that you are still open for business and can provide them with delicious meals for pickup or delivery. Create content that would make you stand out in social media and make sure to always ask for feedback from your customers.

Encourage your clients not to cancel events, but to postpone it instead. The hashtag #postponedontcancel brings awareness to everyone that they can just postpone their events instead of canceling them and ask for a refund, keeping their company afloat. There are also companies that offer to put down a smaller deposit than they usually would allow, to provide a little bit more cash flow into the business and help them survive this crisis.

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