Florence, July 18th 2016 - On July 18th 2016, the Italian Secretary of Labor and Social Policy, Mr. Giuliano Poletti, visited Alcas Headquarters based in Florence. For the past 50 years, Alcas has been manufacturing and exporting plastic packaging for the gelato, pastry and catering industries.
Guided by the 3rd generation, Alcas has become a leader in its market. Only in the last 5 years they have increased their revenue from €14 to over €21 million euros, taking 45% of the Italian and European market within its industry. The internationalization process has allowed them to recently open their first overseas venture: Alcas USA Corp. in Miami, FL.
“For all of us its a great honor to have been selected as the representation of Italian excellency, allowing us to develop and constantly grow in the Italian and overseas markets. Innovation, research, effort and ethical and moral management of the business are some of the characters that the Secretary has pointed out and thanks to these principles, its that we have been selected as a virtuous representative of our country” explains Stefano Casebasse, president of Alcas S.p.A.
RELATED: Behind the Sweet Success of Alcas
During the tour, Secretary Poletti has been able too partake in our project and productive process of our products: design, mathematics, molds and prototypes all the way to marketing and communication strategy which stands behind the whole commercialization process.
With a cup of gelato, the Secretary has met with all the employees of the company, noting with admiration that focusing on a specific sector in Italy is something that can be done. In fact, only in 2015, favored also by the measures contained in the Jobs Act and taking benefit of the “Youth Guarantee” program, the Florence based manufacturer, had a human resource increase of 36%.
“The story of Alcas - underlines the Secretary - is a beautiful example of the combination of creativity and productive knowledge with the entrepreneurship spirit and attention to constant innovation for the market. These are the elements that best represent the effort of the “Made in Italy” brand, and at the same time they represent the most effective mesures to create growth and quality employment. An objective that Alcas has demonstrated is a success to make a compromise by increasing the number of stable employees”
This story of Alcas is the testimonial of an Italy that has made an opportunity out of a crises to re-design their company. Thus, the capacity and the imagination to embrace change in this company is a great success entirely “Made in Italy.”
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