If you want your ice cream shop to stand out and attract customers, you need to be unique. People love trying out new and exciting things, and if you radiate that kind of energy, you will definitely attract more customers. Typically, a family doesn’t go get ice cream every night. So when they do, it's usually a special occasion, a special event, or just a special treat for the week. Making your shop comfortable and homey will allow your customers to spend more time in your shop. You need to...