With the ongoing pandemic, all social gatherings have been put to a halt nationwide. Catering businesses are the ones who felt the most impact of this situation. Owners have seen their companies change overnight due to the coronavirus, and they need to have a new way in order to adapt to this situation and keep their business running.

Any successful business begins with establishing their target audience to use for their marketing strategy. You need to be able to get a clear picture of your audience before creating any marketing campaigns. In the catering business, this is no different. The only difference is that your target audience will be in two primary segments – business catering and social catering. It is important to understand the distinctions between them.

To start off, we should probably define what “biodegradable” means. It is the ability of a product to be broken down by microbes and other biological factors. These factors usually include moisture and air. A product is considered biodegradable if it can be broken down into organic matter at a rate similar to that of materials that occur naturally. For example, textiles and paper are biodegradable products, while petroleum-based plastics are not.

The catering business has been hit hard in this pandemic. Company lunches and events are not a pre-pandemic thing. Since the pandemic begun early 2020, most events have been cancelled or postponed. Things have changed. But that doesn’t mean that business will stop. You may not be able to cater 1,000-person events right now, but you can prepare a thousand meals for pickup per day. You can also incorporate deliveries in your business by partnering with delivery companies.

The holiday season is long gone, and now begins another year for catering businesses to succeed. With the on-going pandemic, restaurants should prepare way ahead of time and update their catering strategy to meet the new demands of consumers while keeping your customers and employees safe by following COVID-19 guidelines.